How to Calculate Your Law Firm’s Social Media Marketing ROI

If you use social media to promote your law practice, you should routinely calculate your social media marketing return on investment (ROI).

Routinely calculating your ROI helps you determine if your law firm’s social media marketing campaign is effective or not. For instance, you do not want to consistently invest $1,000 into a Twitter ad campaign that nets no new client leads if that is your overall marketing objective.
Read on to learn how to calculate your law firm’s social media marketing ROI and what factors you should consider in your calculations.

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