A ‘Smarter Business Development Model’ for Law

Trevor Faure has looked at law firm business development from both sides. As European general counsel at Tyco and then Ernst & Young’s global general counsel, he received countless undifferentiated white papers, an abundance of after-the-fact notices that he’d just been sued, and too many invitations to sup from bottomless law-firm sponsored canapé trays. Not a churlish sort, he appreciated the gestures — who, if they had the time, wouldn’t like a day inside the Royal Enclosure at Ascot or on the back nine at Pine Valley?

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